Audi Sport Sponsoring

For the Audi Sport sponsoring we created a concept and guide lines. The rhombus of Audis sport line was used visually. It stands for dynamics and because sports is not just emotional but also dynamic, we included that symbol of their CI. We worked out a CI for collages with photography from a bit more extrem angles so that emotion is transported. The rhombus patterns go with flow of the main character. Client: Audi Agency: Philipp und Keuntje Creative Director: Diether Kerner, Sönke Schmidt, Jan Krause, Sven Sorgatz Art Director: Mario Zaradic Junior Art Director: Tolke